Community Resource Flyers

Advertising & Marketing Guidance

Thank you for your interest in submitting a resource for your organization. Union School District and the Board of Trustees desire to promote positive relationships between district schools and the community in order to enhance community support and involvement in the schools. Per Board Policy 1325 (Advertising and Promotion), USD allows for a “Limited Public Forum” for advertisements and promotions by nonschool groups in school-sponsored publications, websites, social media and on school facilities.

To limit waste and paper supplies, mass copies of flyers and other promotional materials from nonschool groups are not allowed. Digital postings for approved flyers are allowed.
All materials from school groups or Home and School Clubs must be reviewed and approved by the school administrator.
All materials from nonschool groups must be reviewed and approved by the Superintendent’s Office via email (vanherkl@unionsd.org).

Please review the following guidance prior to submission of materials to ensure all procedures are followed appropriately.

Criteria for Approval

The Banner, Sign or Flyer must be submitted in accessible PDF format prior to publication, posting or distribution. Please allow seven calendar days for the materials to be reviewed.

Materials must:

Provide educational benefit to USD students and intrinsic value to USD parents/guardians.
Contain the name and contact information of the sponsoring entity.
Contain a Disclaimer text indicating that “This is not a Union School District sponsored program. Distribution, posting or publishing of the materials does not imply endorsement of the group’s activities, products or services.”
Include options for scholarship/financial support for paid programs.

Per Board Policy 1325 (Advertising and Promotion), USD will not approve any materials that:

Are lewd, obscene, libelous, or slanderous
Incite students to commit unlawful acts, violate school rules, or disrupt the orderly operation of the schools
Promote any particular political interest, candidate, party, or ballot measure, unless the candidates or advocates from all sides are provided the opportunity to present their views to the students during school hours or during events scheduled pursuant to the Civic Center Act
Proselytize or position the district on any side of a controversial issue
Discriminate against, attack, or denigrate any group on account of any unlawful consideration
Promote the use or sale of materials or services that are illegal or inconsistent with school objectives, including, but not limited to, materials or advertisements for tobacco, intoxicants, non-nutritious foods and beverages, and movies or products unsuitable for children
Solicit funds or services for an organization, with the exception of solicitations authorized in Board policy
Distribute unsolicited merchandise for which an ensuing payment is requested

USD may consider the educational value of the materials or advertisements, the age or maturity of the students in the intended audience, and whether the materials or advertisements support the basic educational mission of the district, directly benefit the students, or are of intrinsic value to the students or their parents/guardians.

Physical Signage and Banners

Official District and City organizations, school groups, and recognized community youth organizations operating at USD schools may be permitted to place banners/signage promoting an activity under the following conditions:

Organizers must first reach out in writing to the Site Administrator (Principal) for potential approval.
- - Consideration will be given to the total number of banners currently displayed on facilities
  - Consideration will be given to an appropriate location for approved banners/signs, including but not limited to distance from school entrances, gates, and crosswalks
Prior to installation, a nonschool group shall obtain written permission from the Superintendent’s Office. A request must include:
- - Correspondence with site administrator
  - Digital copy (PDF format) of the banner/sign in accordance with criteria above
  - Dimensions of the banner/sign
Site Administrators may approve (per criteria above) signage/banners directly related to their school site (e.g. promotion of a school sponsored event)
Banners must be appropriately designed and legible
Banners/Signs shall not contain reflective or metallic materials, moving parts or lights and shall not be designed to incorporate any replication of traffic control signs, device, signal or directional guide sign
Banners/Signs shall include disclaimer text and the name/contact of the sponsoring organization
Banners/Signs shall be removed within one business day following the events, activities or registration period advertised
USD reserves the right to remove any banners/signs placed without proper authorization, banners/signs with outdated information, or banners/signs that have been damaged

Following content approval of the banner/sign PDF by the Superintendent’s Office in consultation with the site administrator as to appropriate location and consideration of the amount of signage currently displayed, the school site and sponsoring organization will be notified, and may proceed with installation as instructed with support from Maintenance and Operations.

Report abuse